89 CHICKEN GANGJEONG

The brand design of 89 Chicken Gangjeong focuses on building a friendly yet unique identity by harmoniously combining traditional sensibilities and modern elements. The logo design added visual fun by utilizing graphic elements that combine the number '89' with the shape of a chicken to express the brand's features sensibly. The design of a chicken's head and tail raises the brand's intuitive awareness, while emphasizing the authenticity and speciality of the handmade chicken gangjeong provided by the brand.

It is carefully constructed to create a traditional atmosphere and luxuriousness at the same time in the selection of color and material. Warm wood tone and brown metal materials were applied to the sign and internal autographs to form a natural and neat atmosphere, and through this, the food philosophy containing the reliability and sincerity of the brand was expressed.

Typography highlighted the warmth and affectionate brand image of handmade dishes by using handwritten typefaces, and maintained a simple and clean design through the overall layout and use of margins. By sensibly arranging the logo and operating hours on the window outside the store, it played a role in consistently delivering the brand identity and increasing the visibility of the store.

89 Chicken Gangjeong's brand design is the result of visually embodying the brand philosophy that reinterprets traditional flavors in a modern way, beyond simple signboards. The core goal was to provide consumers with a sincere chicken gangjeong and a warm brand experience based on the friendly design and refined sense.