JADAMIN

Heukhong Samjeong and package design focused on emphasizing the luxury and reliability of the brand by reinterpreting Korea's traditional aesthetics with a modern sense. Line illustrations inspired by traditional Korean painting are applied on the front of the package, which are detailed based on court patterns and natural patterns during the Joseon Dynasty.

A delicate white line drawing technique on a black background was used to express the deep efficacy and refined value of herbal medicines, and a naturally flowing curved pattern was placed at the bottom of the package to visually realize the feeling of the concentrated energy of black ginseng spreading gradually.

The combination of Chinese characters at the top and traditional typography act as elements that emphasize the legitimacy and Korean identity of the product, and the reliability of the product is increased by clearly arranging the brand logo and national certification mark. In addition, the texture on the package surface provides a luxurious touch by adding a subtle texture, and is designed to allow consumers to experience traditional sensibility and modern premium brand image at the same time when they hold the product.

Through the harmony of tradition and modern design, Black Red Samjeong and Package are packaging designs that express differentiated luxury in the health food market, further highlighting the original value of the product.