HELIBEAN COFFEE

The design of the helibean package focused on visually expressing the brand's premium coffee bean philosophy and the essential depth of coffee. This package, which emphasizes Indonesian manmade beans, interpreted the landscape of the traditional coffee producing area with a modern sense and reflected it in the design. The overall color palette of the package is designed to utilize natural brown and gold tones to evoke the deep and rich taste of the beans, while providing a sense of luxury and trust.

The logo design emphasizes professional roasting technology by harmoniously arranging the helibin brand name with minimal cup icons, and the circular tensile style design at the top visually conveys the superiority of quality of 100% Arabica beans and G1 grade. In addition, typography, which clearly indicates the product name and country of origin, was applied in a refined style that increases readability while maintaining the brand identity.

At the bottom, Indonesia's representative natural scenery is expressed as an illustration, emphasizing the identity of the country of origin, and adding an emotional element to the package. The soft curve and natural flowing line design harmonize with the deep flavor of the beans, and visually embody the relaxed moment given by a cup of coffee. The gold point color further enhances the luxuriousness of the package and acts as a reliable detail for coffee enthusiasts.

The package material is equipped with high-quality sealing packaging to maintain freshness, and is designed to be easy to store and use as it is manufactured in the form of a standing pouch in consideration of user convenience. In addition, the package capacity in 1kg units provides a practical option for cafes and coffee lovers, and the main information on the front of the package is arranged concisely and intuitively so that consumers can easily check product information.