HI PROTEIN

hi Protein is a high-protein food brand designed for consumers who pursue an active and healthy lifestyle. The brand name itself conveys the meaning of "high protein," and its goal is to support healthy eating habits with a friendly and energetic image.

The design mood of hi Protein is vibrant and dynamic, emphasizing a sense of energy and vitality. The primary color, a bold and lively pink, symbolizes strength, health, and positivity, leaving a fresh and powerful impression on health-conscious consumers.

The logo design is modern and highly recognizable. It features a clean yet striking typeface, ensuring strong visual identity and instant readability. A unique dot detail in the ‘hi’ adds a touch of originality, making the brand stand out. The strong, oversized typography further enhances the logo’s visibility and impact.

hi Protein’s product lineup is crafted for fitness enthusiasts, athletes, and anyone seeking a high-protein diet. Currently, the brand offers Peach and Shine Muscat flavors, with each flavor’s signature color palette carefully designed to be distinct yet cohesive. The packaging design is clean and intuitive, allowing consumers to quickly grasp product information at a glance.

To cater to a global audience, hi Protein incorporates bilingual packaging in both Korean and English. This modern and international approach ensures accessibility for consumers worldwide, positioning hi Protein as a cutting-edge, health-conscious brand in the global market.

With its bold design philosophy and strong health-focused message, hi Protein is set to establish itself as a fresh, energetic, and empowering brand that enhances consumers’ daily lives.