somsomlike

SomSomLike is a brand designed to enhance the joy of picnicking, creating lighthearted and comfortable outdoor experiences. With the philosophy of "The joy of being together, as light as cotton," the brand encourages people to enjoy precious moments with family, friends, and pets in nature. By focusing on a carefree and cheerful atmosphere, SomSomLike ensures that picnics become effortless and enjoyable.

The brand identity is built around warmth, happiness, and relaxation, with a visual system that captures the essence of outdoor leisure. The logo integrates a smiling mouth shape, symbolizing joy and positivity, while a sans-serif typeface enhances readability and friendliness. The brand’s symbol reinforces the uplifting emotions associated with picnics, embodying SomSomLike’s commitment to spreading happiness through outdoor activities.

The color palette consists of soft yet vibrant tones that evoke comfort and liveliness, seamlessly blending with natural picnic settings. Through minimal and clean design elements, the brand maintains an inviting and modern aesthetic that appeals to a wide audience. SomSomLike also features an icon system that visually represents key aspects of picnicking, reinforcing its playful and engaging brand experience.

By offering lightweight, plush picnic products, SomSomLike transforms ordinary outings into delightful moments. The brand identity extends across packaging, promotional materials, and digital content, ensuring a consistent and recognizable presence. With a focus on making picnics effortless, the brand highlights the joy of shared moments while keeping a light and fresh approach.

Under the slogan "The joy of being together, as light as cotton," SomSomLike delivers a message of ease, happiness, and togetherness. Through thoughtful design and a playful concept, the brand reimagines the picnic experience, making every outdoor gathering more enjoyable, relaxed, and memorable.