HOLLYS COFFEE Home Cafe Edition

Hollys Coffee Home Café Edition was created to bring the warmth and charm of a café into the homes of those who longed for their favorite coffee spots during the COVID-19 pandemic. This special edition packaging captures the essence of that longing, transforming everyday coffee moments into nostalgic, comforting experiences. The core concept of the project was to "bring the café scenery home." To achieve this, we drew inspiration from iconic café signage, reinterpreting it through unique dot illustration techniques. The use of dots evokes a sense of warmth and vintage aesthetics, visually representing the memories and emotions tied to the café atmosphere. The edition features eight color variations, each reflecting different moods and coffee experiences. From warm browns to vibrant reds and calming blues, the palette symbolizes the depth of coffee flavors and the diverse emotions one feels while enjoying a cup. These colors are not just decorative they narrate the story of coffee’s richness and the ambiance of a beloved café. The packaging design goes beyond aesthetics; it embodies the Hollys Coffee brand identity while embracing fresh, creative expressions. The harmonious blend of the logo and dot graphics, paired with a clean, minimal layout, creates a sophisticated yet inviting visual language. Hollys Coffee Home Café Edition isn’t just a product—it’s an experience. With every sip, we hope to transform your space into a cozy café, rekindling cherished memories and offering a moment of comfort in your daily routine.