CHUNGWOON STORE LOCAL POP-UP FESTA

Cheongwoon Store is a collaborative project that nurtures local creators and fosters young entrepreneurs through the synergy of local communities, youth creators, and universities. This pop-up store serves as a launchpad for emerging entrepreneurs, helping them take their first steps in the market with confidence.

Guided by the slogan, "A path for local culture to grow, recover, and thrive with young creators," Cheongwoon Store integrates thoughtful design elements to embody its identity.

The brand’s visual identity combines active, curved, and straight-line elements to create a modern and dynamic impression. A variety of typography styles represent the diversity of brands and individuals involved, reflecting the store’s role as a hub for unique products and creators.

The logo also features a smiling face icon, symbolizing the positive experiences and meaningful interactions fostered within the space. Cheongwoon Store is more than a marketplace—it’s a vibrant cultural exchange platform that supports creativity, sustainability, and shared growth.

By providing an inviting and innovative environment, Cheongwoon Store strengthens connections between local entrepreneurs and their communities, contributing to a richer, more inclusive regional economy.