%eat Premium

%eat's brand identity aims to provide differentiated value in the premium dog wet feed market. This package design emphasizes the image of a high-end organic wet feed brand that prioritizes the health of dogs, and visually expresses the brand's expertise through a nature-friendly and sensuous visual language.

The package emphasized fresh raw materials from nature by applying beige and gold point colors while building a premium brand image by utilizing modern and sophisticated dark tone color palettes. The curved pattern on the front and the illustration of nature mean healthy food ingredients and balanced nutrition, and it contains a brand philosophy that helps dogs grow healthy with nature.

Typography intuitively conveys the functional elements of the product by applying a font combination that utilizes clear readability and sophisticated sensibility, and differentiated color and texture elements emphasizing each main raw material are placed in the label design for each product. It is designed so that consumers can easily recognize the efficacy of the product through naming strategies that emphasize the characteristics and nutritional advantages of each product, such as 'CHICKEN MEAL', 'BEEF MEAL', and 'BIRTHDAY SPECIAL'.

The label design gives the impression of being a nature-friendly and healthy feed by utilizing the texture and delicate curved shape reminiscent of natural paper, and the ingredients and characteristics of the feed were arranged in the form of hashtags so that consumers could grasp the efficacy of the product at a glance. In addition, the key was to provide a luxurious brand experience as a premium wet feed brand by simply arranging the brand logo and symbol.

%eat's package design goes beyond just dog food, reflecting the brand philosophy of providing high-quality meals for healthy lifestyles of dogs and guardians, and delivering a differentiated brand experience in the premium pet food market through sophisticated visuals and sensuous packaging.