ZETTE SHORTS

Modicus Zette Short Bread Cookies' package design focused on visually embodying the brand's philosophy by harmoniously combining healthy food culture and minimal sensibility. While emphasizing the low-carb, gluten-free, and egg-free recipes, which are the core attributes of the product, it established its identity as a premium bakery brand through a sensuous layout and simple typography.

The overall design visually emphasized that the white base color and warm orange point color are combined to create a clean and luxurious feeling, and that the product is based on healthy raw materials. The thick and clear typography arranged around the product name is designed to secure intuitive readability, express the brand's expertise, and use the symbol icon at the bottom to easily understand the characteristics of the product.

The layout of the package is structured to effectively deliver only core information based on a modern and minimal design that excludes unnecessary decorations. In particular, by expressing the product illustration with simple lines, the sense of visual balance was emphasized while maintaining the neat sensibility unique to bakery products.