ALLDAY ZULI

ALLDAY ZULI's package design is designed to maximize the sensitivity of premium body care brands. It intuitively conveys the purity and natural beauty pursued by the brand by utilizing a natural-inspired soft neutral color palette and simple graphic elements.

The core elements of package design are the floral patterns that symbolize understated minimalism and natural ingredients. A soft brown tone flower motif was placed on the light cream base color to emphasize the luxurious and natural sensibility, and the nature-friendly image of walnut peel and damask rose water, which are the core components of the product, was visually realized.

The logo and typography emphasized the brand's premium identity by applying an elegant and simple serif style, and the elaborately organized layout even with small details intuitively conveys the reliability and high quality of the product. In addition, the tube-type container is designed to be easily used in the bathroom by reflecting a practical design that considers user convenience.

ALLDAY ZULI's package reflects a brand philosophy that proposes a lifestyle in harmony with nature beyond simple skincare products, and is the result of maximizing the brand experience of emotionally communicating with consumers through sensuous design.