KRYX

Kryx is a platform for creative content trading between creators and buyers, creating a virtuous cycle in the content platform. It was important for us to establish a site structure that caters to the different types of creators and buyers, and to meet the evolving needs of users accordingly. In particular, there was a clear need for a platform that could satisfy the needs between creators and buyers, so it was necessary to establish Kryx's own brand identity and design a service structure that aligns with it.

For the platform service to operate effectively, it is essential that the needs of both buyers and creators are aligned. A common issue is that if this process becomes lengthy, it can lead to attrition between the two parties, which in turn affects content supply and platform operations. To address this, we have designed a UX structure that minimizes the process and reduces he gap between content registration and consumption.

The essence of the service is for creators to upload their works that embody their creativity, and for buyers to purchase or evaluate those works based on their needs, thereby helping the development of the creators' works. Based on this structure, the platform service plays a role in curating and supplying trustworthy and safe content. The revenue generated from this contributes to building a virtuous cycle ecosystem that benefits both the platform and the creators. We propose a responsive service that meets the needs of both parties and fosters a sense of community.

We can represent the process of discovering a favorite work among numerous
pieces and progressing from exploration to the stage of appreciation as a circle.
This circle represents the journey where understanding and interest in the work deepen.