OUGA

Ouga is a hanok-inspired café that brings together the essence of Korean heritage with the warmth of coffee and freshly baked goods. Designed as a space where tradition meets modern comfort, Ouga invites visitors to slow down and enjoy a moment of peace. The café’s signature green-toned ambiance reflects its deep connection to nature, creating a serene and inviting atmosphere.

The brand identity is rooted in its architectural inspiration. The logo seamlessly integrates the Korean initials of "Ouga" with the elegant lines of a hanok, symbolizing the balance between past and present. The visual direction emphasizes natural materials, soft lighting, and minimalist aesthetics, enhancing the café’s tranquil and refined character.

A soothing green color palette dominates the design, reinforcing the sense of calm and connection to nature. Clean and understated design elements allow the space’s architectural beauty to stand out, ensuring that the café remains an immersive and harmonious environment.

Ouga is more than just a café—it is an experience that captures the beauty of Korean tradition in a contemporary setting. Every cup of coffee and every bite of freshly baked bread embodies the essence of time-honored craftsmanship, offering guests a peaceful and memorable escape from the everyday.