BANODEUL

Banodeul is a brand with a name that means "Listen to the Song of the Wind," which perfectly captures the essence of the brand’s connection to nature. The brand grows fruits and agricultural products using natural ingredients and runs an experiential farm where customers can engage in various farming activities, including creating side dishes with fresh produce. The main products of Banodeul include melon, pumpkin, and watermelon, which reflect the brand's commitment to delivering healthy, natural products to its consumers. Banodeul’s identity is deeply rooted in the values of nature, sustainability, and fresh produce.

The brand identity is built around the initials of Banodeul, "ㅂ", "ㄴ", and "ㄷ", which are transformed into a symbol representing agricultural products. This symbol takes the form of a basket filled with fresh, vibrant produce, communicating the brand's mission of delivering healthy and fresh goods to customers. The slight tilt of the "ㅗ" and "ㅡ" elements within the symbol adds a touch of friendliness and approachability, giving the logo a smiling, welcoming feel. This conveys the warm and inviting atmosphere that Banodeul seeks to create with its customers.

The symbol reflects Banodeul’s essence by incorporating the initials "ㅂ", "ㄴ", and "ㄷ" into the silhouettes of agricultural products. The basket filled with fresh produce not only represents the brand’s focus on providing high-quality, nature-inspired products but also symbolizes the joy of sharing the fruits of the land with others. The overall design evokes a sense of harmony with nature, reflecting the brand’s dedication to sustainability and natural farming practices. The design uses simple, organic forms to communicate the brand’s authenticity and connection to the earth.

The design mood of Banodeul combines the freshness of nature with a warm, inviting aesthetic. The slight tilt in the logo’s structure contributes to a friendly, cheerful tone, ensuring that the brand feels approachable and genuine. The earthy color palette and organic shapes reinforce Banodeul’s commitment to natural farming and its goal to offer consumers fresh, wholesome products. The overall design communicates a sense of joy, simplicity, and sustainability, reflecting the brand’s mission to bring the freshness of nature into the lives of its customers.