FULIM

FULIM is a gentle skincare brand dedicated to providing all-day skin trouble care using naturally derived ingredients. With scientifically proven formulas through extensive clinical trials, FULIM ensures safe and reliable skincare solutions. The brand aims to offer consumers a trustworthy and effective approach to maintaining healthy skin while minimizing irritation. The brand name FULIM is inspired by the concept of relief, reflecting its mission to soothe and resolve skin concerns. This concept is visually represented through the unique typography of the letter M, symbolizing balance and refinement. The sans-serif logotype, with its subtle weight variations, conveys a sense of sophistication, reliability, and elegance. The symbol design embodies the idea of unraveling skin troubles, featuring fluid and organic silhouettes reminiscent of a thread loosening naturally. This represents the brand’s core philosophy—providing gentle, non-irritating solutions that allow the skin to heal and restore itself naturally. By integrating these elements, FULIM creates a refined, trustworthy, and aesthetically balanced brand that resonates with individuals seeking gentle yet effective skincare solutions.