PUDADA

PUDADA branding and packaging design project was developed to embody the brand’s modern, functional, and health-focused identity. With a mission to provide nutritional balance and wellness, the design approach emphasizes simplicity, clarity, and elegance, creating a premium yet approachable feel.

Concept & Visual Identity

PUDADA represents wellness and nourishment through thoughtfully crafted health supplements. The branding reflects clean, minimal aesthetics, ensuring the product is perceived as reliable and scientifically backed while maintaining a fresh and engaging appearance.

The packaging is designed to enhance consumer trust, using a well-structured layout that highlights key product information with high readability.

Typography is kept bold and modern, reinforcing clarity while ensuring the product's name and essential ingredients stand out.

A monotone background with a complementary color scheme ensures a strong visual identity that feels premium and health-conscious.

Color Concept & Mood

The deep purple color used in this particular PUDADA product represents:

Luxury & Quality – Purple is often associated with premium and high-nutrition products.

Health & Wellness – The hue connects to antioxidants and nutrient-rich foods, emphasizing the product’s functional benefits.

Balance & Trust – The smooth gradient and soft-toned background create a harmonious, calming aesthetic, reinforcing the idea of holistic well-being.

The overall brand direction incorporates color differentiation across product lines to distinguish various health benefits, making it easier for consumers to navigate the product range while maintaining a cohesive identity.

Structural & Functional Design

Jelly Stick Packaging: The sleek, portable stick format aligns with modern on-the-go consumption trends, making health supplements more accessible and convenient for busy consumers.

Premium Box Layout: The sharp, clean edges of the box complement the sleek typography, reinforcing a professional and trustworthy brand image.

HACCP & Functional Labels: Key nutritional highlights and certifications are displayed clearly, ensuring credibility and instant consumer recognition of health benefits.

Conclusion

PUDADA’s branding is designed to merge science and lifestyle, offering health solutions that are both effective and stylish. By integrating a sophisticated color system, clean typography, and functional packaging, the brand establishes itself as a modern wellness companion, making daily nutrition an effortless and enjoyable experience.