Acliv

The Acliv branding project was developed to establish a clear and authoritative presence in the field of virus protection and prevention. As a brand specializing in advanced antiviral solutions, Acliv required a modern, scientific, and trustworthy visual identity that effectively communicates its role in safeguarding health and well-being.

Brand Concept & Identity

Acliv’s brand philosophy is centered around protection, innovation, and reliability. In an era where viral threats continue to evolve, Acliv stands as a cutting-edge solution provider, delivering scientifically backed products designed to mitigate risks and enhance public health.

The brand identity was crafted with a clean, minimal, and highly structured design language, emphasizing precision and scientific credibility. Every element of the branding reflects clarity, efficiency, and trust, ensuring that Acliv is perceived as a leader in virus protection technologies.

Visual Identity & Color System

Acliv’s color palette was carefully chosen to reflect its expertise and credibility in the healthcare and antiviral industry:

Deep Blue & Navy: Representing trust, stability, and medical authority. These colors reinforce the brand’s credibility and association with advanced scientific research.

Sterile White: Symbolizing cleanliness, safety, and purity—essential qualities for a brand focused on health protection.

Subtle Accents (Aqua or Cool Grey): Adding a touch of modernity and highlighting innovation while maintaining a professional aesthetic.

Logo & Typography

The Acliv logo was designed to reflect precision and protection. With structured, geometric elements, it conveys a sense of scientific advancement and technological expertise. The typography is bold yet refined, striking the right balance between strength and accessibility, ensuring legibility and impact across all applications.

Editorial & Packaging Approach

Acliv’s editorial and packaging design follow a clean, data-driven approach.

Typography & Layout: Focused on clarity, with a strong information hierarchy to ensure easy comprehension of product benefits and safety measures.

Iconography & Graphics: Simple, structured icons and infographics help break down complex scientific information into visually digestible content.

Packaging Design: Minimalist yet professional, reinforcing sterility and trust while maintaining a sleek, modern appearance.

Brand Promise

Acliv stands for advanced, science-backed virus protection. Every element of its branding is designed to convey a sense of security, innovation, and expertise, ensuring that consumers and professionals alike recognize Acliv as a leader in antiviral solutions.

By integrating scientific aesthetics, a professional color palette, and a structured, minimal design language, Acliv successfully establishes itself as a trusted name in virus defense and healthcare innovation.