GREENIUM

Greenium is an eco-friendly newsletter and campaign brand that raises awareness of marine conservation, sustainability, and the circular economy. The brand aims to modernize the beauty of the ocean and inspire people to reconnect with nature through design and environmental practices.

Greenium's key visual identity is based on the theme "Underwater in Nature," representing a vibrant marine ecosystem. The design uses organic brushstroke illustrations that harmonize dots and lines, intuitively expressing the freedom of sea creatures. This artistic approach symbolizes the delicate balance of marine ecosystems and the importance of their preservation.

The brand’s core value is deeply rooted in sustainability. Through the "Good for You and the Ocean" initiative, Greenium raises awareness of marine pollution issues and promotes sustainable travel practices.

One of Greenium’s key innovations is its reusable packaging, made from upcycled waste plastic. Designed to be used at least 20 times, this packaging helps reduce single-use plastic consumption.

Additionally, the brand encourages participation in carbon offset projects, enabling consumers to invest in initiatives such as green energy, forest restoration, and Cleanstove projects to counterbalance the carbon emissions from their travels. This initiative aligns with Greenium’s commitment to carbon neutrality and climate action.

Greenium’s design mood blends nature with a contemporary aesthetic. Using fluid, organic design elements that mimic the movement of the ocean, the brand visually communicates its message while incorporating natural colors and textures to create a sense of calm and purpose.

By integrating editorial content, sustainable packaging solutions, and environmental campaigns, Greenium establishes itself as a pioneering brand at the intersection of design, education, and sustainability.