HAVE A SEAT

Have a seat is a brand that redefines the relationship between people and furniture by emphasizing the seated individual's perspective. More than just functional objects, Have a seat’s furniture influences one's gaze and spatial experience, creating new viewpoints and interactions. The brand's design philosophy centers on sensory connection, ensuring that furniture is not merely placed in a space but actively shapes the way users experience it. The visual identity of Have a seat is rooted in elegance and modernity, using a refined and minimal approach to communicate its core philosophy: "Designing experiences through perspective." The brand's color palette consists of warm browns for stability and organic warmth, complemented by soft greige and muted pastels to reinforce sophistication and harmony. This combination allows Have a seat’s identity to integrate seamlessly into various environments while maintaining a strong, premium presence. The Have a seat logo embodies the essence of seated perspectives. The circular symbol within the logo represents the user's line of sight, highlighting how the height and positioning of seating influence perception. The identity expands through a structured visual system, with the letter "h" symbolizing both a chair and the seated individual's gaze. The modular approach to iconography categorizes different furniture lines, further reinforcing Have a seat’s commitment to designing experiences based on viewpoint and perspective. To maintain consistency, the identity extends across multiple touchpoints, including branding materials, product lines, and space-oriented applications. The use of restrained typography and a structured yet flexible icon system allows the brand to communicate its philosophy across various contexts. Each product line features a distinct yet cohesive visual language, ensuring that the user’s gaze remains central to the Have a seat experience. The slogan, "Connecting People, Spaces, and Perspectives," encapsulates the brand’s essence, going beyond furniture design to create meaningful connections between individuals, spaces, and viewpoints. By prioritizing the user's gaze and experience, Have a seat redefines how people interact with their surroundings, offering a sophisticated yet intuitive approach to spatial design.