KIDSTEN MILK

The KIDSTEN Brand Package Design Renewal project focused on enhancing the brand’s identity through the redesign of its milk packaging and health supplement products. As a brand dedicated to children's health and growth, KIDSTEN required a fresh, vibrant visual language that resonates with both kids and parents, while maintaining a sense of trust, safety, and nutritional value.

Project Overview

The primary goal of this project was to create packaging that not only attracts attention on store shelves but also communicates the brand’s core values—fun, health, and growth. By refreshing the design of KIDSTEN’s milk products and health supplements, we aimed to establish a cohesive brand identity that appeals to young audiences while reassuring parents of the products’ quality and benefits.

Milk Packaging Design

For the milk packaging, we introduced playful, colorful graphics that capture the essence of childhood energy and curiosity. The design features bold, dynamic illustrations with friendly characters and whimsical elements that create an engaging, story-like feel. Bright pastel tones, combined with simple geometric patterns, reflect freshness and purity, reinforcing the product’s natural and wholesome qualities.

Typography plays a significant role in the new design, with rounded, soft-edged fonts that enhance readability and create a friendly, approachable look. The layout is clean and well-structured, ensuring key information about nutrition and product benefits is easily accessible to parents, while the fun visuals keep kids intrigued.

Health Supplement Packaging Design

The health supplement packaging was designed to balance playfulness with a professional, trustworthy feel. We maintained a vibrant color palette to align with the milk packaging, ensuring brand consistency across all product lines. Each supplement is color-coded to differentiate its specific health benefits, such as immunity support, bone growth, or cognitive development.

Graphic icons and infographics were incorporated to simplify complex information, making it easier for parents to understand the product’s functions at a glance. The combination of bold typography, clean layouts, and playful illustrations helps to convey both the scientific reliability and child-friendly nature of the products.

Design Direction & Essence

The renewed KIDSTEN packaging reflects the brand’s core identity—nurturing growth through fun, healthy choices. The design philosophy centered around creating products that feel like part of a child’s daily adventure, turning everyday nutrition into something exciting and enjoyable.

By harmonizing vibrant visuals with clear, informative design elements, we’ve crafted a packaging system that stands out on shelves, strengthens brand recognition, and supports KIDSTEN’s mission of promoting children’s health and happiness.

This project represents more than just a design update; it’s a strategic step in building a strong, memorable brand presence that grows with its young consumers.