WIGGLY YUM

Wigglyum is a jelly stick brand that highlights the unique wobbly texture of jelly while offering a variety of delicious flavors and functional health benefits. Created for those seeking a convenient yet enjoyable way to maintain their well-being, Wigglyum provides an easy-to-carry format that makes health management effortless. The brand’s future lineup will introduce formulations catering to different needs, including diet support, immunity enhancement, skin health, and blood sugar control, allowing consumers to choose products that best fit their lifestyles. Inspired by the movement and elasticity of jelly, the visual identity of Wigglyum captures its playful and dynamic essence. The logo design reflects this concept, incorporating a smile graphic within the letter ‘u’ to reinforce the brand’s joyful and approachable personality. The typography further enhances this lighthearted energy with a free-flowing and organic structure, emphasizing movement and fun. The brand’s symbol embodies the happiness and ease of consuming Wigglyum, using smooth curves and minimalistic lines to represent both the softness and resilience of jelly while maintaining a friendly and modern aesthetic. The packaging design incorporates apple-inspired colors, evoking freshness, vitality, and health, while ensuring strong visual appeal on store shelves. This thoughtful combination of branding elements creates a cohesive and inviting identity that resonates with consumers looking for an enjoyable and effective way to incorporate functional foods into their daily routine. With its unique blend of taste, convenience, and playful branding, Wigglyum transforms the idea of health-conscious snacking into a fun and delightful experience.