GREEDY SCENT

Greedy Scent is a brand designed to capture the essence of desire an olfactory journey that embodies the scents people crave the most. The project began with a fundamental question: "What if a fragrance could express not just a scent, but a bold statement of personal indulgence?"

The brand’s visual identity is rooted in the concept of unapologetic luxury, blending minimalism with raw, edgy undertones. We sought to create an aesthetic that feels both sophisticated and provocative, much like the scent itself. The logo design reflects this duality crafted with sharp, geometric lines to represent clarity and structure, yet softened with subtle curves that hint at fluidity and sensuality.

Inspired by the complex layers of human emotions tied to scent, we explored a muted color palette with deep, earthy tones juxtaposed against bold accents. This contrast mirrors the idea of hidden desires surfacing through fragrance. The typography is bold and modern, with a touch of rebellion—symbolizing a brand that isn’t afraid to stand out.

In terms of mood direction, Greedy Scent leans into an urban, contemporary vibe, infused with a touch of mystique. The packaging design was approached with simplicity in form, allowing the textures and materials to speak for themselves—matte finishes, metallic details, and tactile elements that invite touch, much like the scent invites curiosity.

At the core of Greedy Scent is the belief that fragrance is more than just a personal accessory; it’s a declaration of identity. Every design element, from the logo to the visual assets, was crafted to embody this ethos—bold, irresistible, and unforgettable.