orts cosmetic branding

Greedy scent, a new daily life filled with the scent you want
New Brand Identity and Total Branding

March 2023 - ing

Greedy scent is a lifestyle skincare and fragrance brand designed to awaken the instinctive beauty of stimulating individual greed and finding products that satisfy it by presenting new standards for scent, with a new wind-like atmosphere in a desolate daily life.

Brand Name

The brand name, which combines two words, "greedy" and "scent," was intended to contain the meaning of a brand that provides a greedy scent.

Key visual

Use minimal images representing experimental elements as the brand's core visual images. The brand's design identity is a design grid tag that is positioned on the right side of the package, signage, and branding elements, and branding elements.